The BoardTronics Way"Specialized irrigation control systems require specialized business to business resources" BoardTronics, Inc. was founded on this simple premise in 1996 by current Chairman and CEO, Craig R. Smith. Prior to founding BoardTronics, Mr. Smith gained extensive industry knowledge as a turf equipment and golf irrigation sales professional in California. Fueled by steady multi-line growth across the U.S. golf marketplace, and now in the company's fourteenth year, BoardTronics effectively overcame many challenges previously associated with traditional OEM service channels. BoardTronics' steady growth in aftermarket technical services remains unmatched in the golf course marketplace due largely to The BoardTronics Way initiative. The BoardTronics Way consists of core corporate commitments that created an industry changing service matrix focusing on contact, process and delivery solutions for the after-sale irrigation market. These commitments define an acute operational focus executed by BoardTronics President, Kathy Thacker. BoardTronics expertly blends a streamlined, market-driven approach to parts engineering, development and procurement with an AutoLogical™ process oriented electronic (re)engineering and reconditioning strategy. These unique processes are further underpinned by extensive OEM technical capabilities and a commitment to quality long-term personnel. BoardTronics performs industry leading best-in-class aftermarket technical services day in and day out, and season after season, on thousands of individual controller components regardless of their geographic origins. The BoardTronics Way supports Mr. Smith's original founding vision that central irrigation control system service and maintenance is a long term and redundant process, whose success is measured in decades, not years. Therefore, it is imperative to the success of BoardTronics that from the customer's prospective, each and every transaction should feel as smooth and seamless as the last. BoardTronics' corporate mission is as crystal clear today as it was in 1996: continue the enhancement of its core capabilities and commitments, extend its brand presence in multi-line service and maintenance, and finally, expand the market through strategic local service relationships.
Value - Quality - Reliability - Consistency |